Uppsatser om banner

37 uppsatser · sida 3 av 3

Modebloggarnas makt

Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker

Kandidatuppsats · Södertörns högskola

… of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can …

Ekoturismens natur- och miljöpåverkan i polarområden

Kandidatuppsats · Stockholms universitet

… tourism is predominant. Several of the tour operators arrange trips under the banner of ecotourism, meaning that the trips should be ecologically sustainable. To ensure ecotourism standards there are different types of certifications; for cruise travels in the Arctic there is …

Native Advertising - En Ulv i Fårakläder

C-uppsats · Handelshögskolan i Stockholm

… of Native Advertising with a traditional type of online advertising: banner ads. A quantitative study was made where several effects where tested; both the communication effects towards the observers as well as the effects of the observers perception of the media in which the …

Dold marknadsföring

från tidningsannons till banner på Facebook

Examensarbete, avancerad nivå · Stockholms universitet

This study's main objective was to identify adolescents participation in alternative sport activities and which kind of physical activity that was preferred by adolescents who didn't had any earlier experience of sport clubs. The study combined interviews and surveys with the …

Den sämsta målgruppen att lura?

En studie av unga nyhetskonsumenters attityder till native advertising

Kandidatuppsats · Umeå universitet

… with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in …