10 uppsatser
utomhusreklamens inverkan på stadsmiljö och stadsliv
… and privatise public space which could prevent people from feeling that they participate and have accessibility to city environments. Different forms of street art and activism could be interpreted as an attempt to defend the common public space against increasing influence from …
The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society …
En kvalitativ studie av reklambilder och konstverk
Abstract Title: Art influences in today´s advertisingimages ? A qualitative study of advertisingimages and work of art Number of pages: 46 Author: Sanna Olsson Tutor: Else Nygren Course: Media and Communication Science C Period: Autumn 2009 University: Division of Media and …
Appropriation av konstverk i annonser
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did …
En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did …
The concept of art infusion has become more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the perception of an office environment is influenced by different kinds of art …
Framtidens Marknadsföringsform
… as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story. A few Alternate Reality Games such …
… When it comes to influence, I speculate about how linguistics, and particularly a branch called neuro-linguistics, illustrates how the arguments that make up our world can be transformed. I use a meta-model and a conversation model as a tool to illustrate this. When I, like …
TRAILERN : ETT ÅSKÅDLIGGÖRANDE AV TRAILERNS MARKNAD, HISTORIA OCH FUNKTION
The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first …
En fallstudie av mejeriföretaget Valio
… manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory. The result shows that in order to increase interest and loyalty and to …
