364 uppsatser · sida 3 av 25
En studie av unga nyhetskonsumenters attityder till native advertising
… of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news …
En undersökning om Online Behavioral Advertising och dess förhållande till blockeringstjänster
Online Behavioral Advertising betyder att man spårar användares beteende över Internet för att kunna skapa skräddarsydda annonser till användare baserat på deras internetaktiviteter. Det är kostnadseffektivt och ger möjlighet för företag att skapa relevanta annonser för …
… Finally it will give a better understanding for other arrangements to their advertising and promotion mixes. Metod: Undersökningen är en deduktiv och kvantitativ fallstudie. Den har också en kvalitativ ansats, då intervjuer med producenten för nyårsrevyn genomförts. Method: The …
… Finally it will give a better understanding for other arrangements to their advertising and promotion mixes. Metod: Undersökningen är en deduktiv och kvantitativ fallstudie. Den har också en kvalitativ ansats, då intervjuer med producenten för nyårsrevyn genomförts. Method: The …
en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
… in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. The five companies participating in this project are MTV, the Aftonbladet/Sportsbladet, Eniro 118 118 SMS, Heinz and …
Title: Relationship building and management ? Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories …
En fallstudie av reklambyråer
… This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers. A problem that exists in a relation between the …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
… of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the …
En studie om medial förvirring
Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less …
hur vet kommunikatören vad som skall väljas?
Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these …
En studie om faktorer som påverkar val av destinationen
The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
ABSTRACT Title: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer’s purchasing behavior? Level: Final assignment for Bachelor Degree in Business Administration Authors: Benny Berggren …
… By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the …
… research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized …
