24 uppsatser · sida 1 av 2
The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual …
En visuell retorikanalys av fem av Friends antimobbningsfilmer
… organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message. Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all …
<em>En procedurell och visuell retorisk analys av ”Riskprofilen” ? en interaktiv film från Myndigheten för Samhällsskydd och Beredskap</em>
… and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by …
En textanalys av fan fiction
… an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts …
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of …
… research that analyzed various posters, theories about semiotics, genre, and visual rhetoric. These theories will help answer the main question and help with the analysis. The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content …
Syftet med den här uppsatsen är att undersöka hur en biståndsorganisation använder sig av retoriska grepp för att övertyga sina mottagare genom kampanjfilmer. Den här studien är relevant för att kunna förstå hur biståndsorganisationer påverkar mottagarna av kampanjfilmer. I den …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it’s positioned towards different market segments. Author: Anna von Friedrichs Grängsjö & Niklas Svanlindh Tutor: Jessica Gustafsson Purpose: To overview the visual …
En retorisk analys av prisbelönta reklamannonser
… an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts …
En lacaninspirerad läsning av Haruki Murakamis <em>Sputnik Sweetheart</em>
… and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by …
… discourse, arguments are made based on the artwork's artistic expression and visual embodiment, and the argumentation can to a great extent be compared to art criticism. In the social criticism discourse, the argumentation revolves around the artworks? role as a social critic …
Om konst och kvalitet i fanart-communities
… some extent structuralistic, discourse analysis. I have examined structure and rhetorics in two established and popular communities, Fanart-Central and deviantART. My conclusions states that personal ideas regarding artistic value are undermined the joint policies, because of a …
Reklamgenreutveckling under 1900-talet
… show unexpectedly homogeneous and strong development tendencies in both the visual product representation and the persuasive ability of the advertisement during the analysed period.
En retorisk och semiotisk studie om ansvarsretorik hos Svenska Spel, angående minderåriga.
… from Svenska Spel. Another conclusion drawn is that the context, together with visual language known to the underaged, makes this commercial fit that target group. The company integrates with the theory of Corporate Social Responsibility (CSR) and by this commercial they show …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… subject to our analysis, are Pripps Blå and Norrlands Guld. The aim was to use rhetorical and semiotic analyses to find which strategies had been employed in the advertisements to sell the above-mentioned brands, thus allowing us to study rhetorical techniques drawing on …
