47 uppsatser · sida 1 av 4
- Implementering & faktorer inom Viral marknadsföring
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral …
en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This …
… ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka …
Ungdomars Attityder till Dold Viral Marknadsföring
In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in …
en fallstudie av två svenska företags virala annonskampanjer
… this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both …
En studie om viral marknadsföring på Youtube
… videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative …
En studie om viral marknadsföring i ideella organisationer.
… organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research …
En studie i marknadskommunikation och internetkultur
… its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial …
En studie kring riskerna att vara social i sociala medier
… rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way …
En kvalitativ studie om företags förhållningssätt till två strategier inom sociala medier
… Behåller vi ett traditionellt angreppssätt? Aggressivt eller passivt? Viralt eller direkt? Studien tar an ett kvalitativt angreppssätt där två aktuella aktörer på marknaden har valts ut och därefter intervjuats. Det är två företag verkande inom varsin social medie-marknadsföring …
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
… In mind we had the changing music industry, an evolution of the internet and viral marketing communication. To answer our research question we decided to conduct three interviews with people who worked at independent labels and had market communication as their area …
<em>och kundinteraktion i mindre företag </em>
… Carlsson Advisor: Jaime Campos Key words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firms Purpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they …
En kvalitativ fallstudie av dold viral PR
… a theoretical framework of excellence in public relations, the PR practice and viral messages. The result of the study indicates the point of view that covert PR has given the campaigns a wider reach. Furthermore the campaigns are described as having gained an extensive viral …
… Ämnet är brett, men några av de viktigaste aspekterna är gerilla, viral och stealth marknadsföring. Gerilla marknadsföring är allmänt känt som okonventionella sätt att få företagens ord ut på gatorna. I gerilla marknadsföring ses allt som en reklambakgrund. Viral marknadsföring …
