Uppsatser om target group analysis

164 uppsatser · sida 1 av 11

Målgruppsanalys - en fallstudie av textilföretaget Salming Underwear

Kandidatuppsats · Högskolan i Borås · 2012

… order to do so it is of outmost importance that you as a company know who your target group is. But that is not enough. It is also important to know your target group!The individuals whom are part of your target group are those you wish to seek communication with, but in order …

Torsby kommun kommunicerar för en yngre befolkning

En kvalitativ undersökning av en av kommunens målgrupper

Kandidatuppsats · Karlstads universitet

… municipality by the year of 2012. This study is a qualitative survey of the target group ”the young ones” within the municipality of Torsby, which is the population between 17?35 years old. Because of the size and the different intrests between the individuals in this group it …

Vän eller fiende ? hur konsumenten uppfattar modeannonser

C-uppsats · Högskolan i Borås · 2008

In advertising, the target has traditionally been aimed towards the product’s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences …

Målgrupp alla och dess behov - folkbibliotekets flummiga men underbara uppdrag

Magisteruppsats · Lunds universitet

… for this Master's thesis is the mission of the public library concerning target group everybody. Control documents, traditions, norms and trends influence how this is interpreted and how the library's service is being formed. The often very abstract terms used to describe the …

Centrum för lättläst

Ur ett domänanalytiskt perspektiv

Masteruppsats · Uppsala universitet

… literacy. The domain analysis has also identified Centrum för lättläst’s target groups and their information needs which are varying. The study present numerous of strategies composed by Centrum för lättläst to satisfy the information needs of the target groups. Furthermore; the …

Uppmuntrande uppdateringar

Om att utforma läsbara statusuppdateringar på Facebook som lockar till läsning och uppmuntrar till interaktion.

Kandidatuppsats · Mälardalens högskola

… on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status …

Pop, identitet och genus i Kamratposten och Julia

Kandidatuppsats · Stockholms universitet

… depends on what the magazines wan´t to represent on the basis of their target groups and ideologies. The magazines have different target audiences and ideologies which make them represent different kinds of popmusic and artists. Julia is targeted towards girls and Kamratposten …

En riktig jul med julkalendern?

Utveckling, innehåll och målgrupp för SVT:s julkalender

Kandidatuppsats · Karlstads universitet

… of the 21-centurys calendars to get a look on the content and tried to track a target group. Which themes have characterized the 21-century and how can you put these in relation to earlier calendars? To get a greater insight in the design of the christmascalendar, we made an …

Användbarhet för barn

En kvalitativ studie av SVT Play med fokus på användbarhet för barn i åldern 10-12 år

Kandidatuppsats · Södertörns högskola

… that you should keep in mind while developing interactive products for the targeted group.The results of the qualitative study shows that priciples and theories of usability is relevant when evaluating interactive systems for the targeted group. However there is one concept that …

Entrébänk för Bonum seniorboenden

Kandidatuppsats · Högskolan på Gotland

… a bench for their entrances, which could represent not only the needs of the target group but also Bonum as a trademark. The work is done with great care for both human kind and the environment, with sustainability as beacon. The design process has been followed.Initially, you …

Hur begriplig är den lättlästa samhällsinformationen?

En studie av fyra texter från fyra myndigheter

Magisteruppsats · Linköpings universitet

… The analysis constitutes the starting point for interviews with the target group ” people with a minor mental retardation ”, but it also reveals some possible difficulties for the intended readers. In the empirical study ten persons from the target group were asked to read a …

Den stressade småbarnsföräldern

en utvärdering av marknadsföringskampanjen "Småbarnsföräldern" på ett folkbibliotek

Kandidatuppsats · Linnéuniversitetet

… thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions: ” What goals does the library have with the marketing campaign …

Fattar du vad de säger?

En begriplighetsanalytisk jämförelse mellan Ekot och P3 Nyheter

Kandidatuppsats · Linnéuniversitetet

… P3 Nyheter in a lot of aspects. One of them is that P3 Nyheter’s primary target group is young people between the ages of 20 to 34. Because of this, P3 Nyheter aim to make their news as adjusted to their young audience as possible. We wondered whether this adaption to please …

Den ordlösa kroppens närmande

Eidetisk och kroppslig perception i Harold Pinters <em>The Dwarfs</em>

Kandidatuppsats · Linnéuniversitetet

… they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public …

Androgynitetens betydelse för det kreativa uttrycket i <em>To the Lighthouse</em>

Kandidatuppsats · Linnéuniversitetet

… they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public …