7 uppsatser
A Swedish Case
… the changes brought about by implementing an innovative TBSS system in Swedish supermarkets, and its effect on the competitiveness of the company. This is done by presenting and linking the theoretical framework and empirical study in the research. The theoretical framework of …
… I did a market investigation in which I wanted to find out what qualities the Swedish market and the consumers want in their beef. The purpose was to find out what Skånskt Naturbeteskött could do differently to satisfy the market for locally produced beef in the south of Sweden …
en samhällsekonomisk analys av behov och möjlighet till politisk styrning och planering
… of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the …
a means-end chain analysis
… the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat …
? En studie av restaurangmomsen
… of these factors; communication is the condition. In the 2011 budget from the Swedish conservative government, the question of lowering the VAT on restaurant- and catering services was the single most debated reform. This was occasioned from 2009 when the European Union allowed …
… an already conducted retail study where vegetables were categorized as either Swedish, locally produced, imported or private label, i.e. own labels of supermarkets. Qualitative interviews were carried out with ten different vegetable growers in Scania. Seven of them were visited …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
… products. The authors of the thesis investigate this gap by looking at the Swedish ecolabel KRAV and how consumer behaviour is affected when two brands within the categories coffee and canned tomato are co-exposed with the ecolabel. The in-store study shows that increased …
