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… with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of …
En jämförelse av två animerade barnprograms underliggande diskurser
… provided by semiotic analysis it is possible to discouver underlying myths, social constructions of society, that are reproduced over and over again to remain alive. Mulveys theory of the gaze is helpfull in the process of decoding those constructions to discover the dominant …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ” both on corporate as well as individual behavior ” has been the focus of many research papers …
Design för meningsskapande
… daily activities (Ljung- Djärf, Klerfelt). There are an amount of new social and cultural gaps in our modern society regarding illiteracies and learning. Fear for the digital gap, or divide, is confirmed by researchers such as Buckingham and Kress. Briefly, if one doesn’t …
En studie kring layoutens betydelse med Aftonbladet i fokus
… newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days …
några ungdomars digitala berättelser
… theories concerning identity, culture, Romanipe, the Romani value system and social semiotics. The material for the study is the digital stories that were analyzed qualitatively. The results show that the young Roma in the study demonstrate pride in their Romani background and …
… questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by …
… The study is highly interpretivistic and qualitative, thus springs from a social constructionist ontological perspective. The theoretical foundation used in order to tackle the empirical material involves theories of semiotics, meaning through consumption and post-modern …
en kvalitativ studie av tonårstjejer och deras relation till kläder
… types of capital by the French sociologist Pierre Bourdieu. We have used semiotics since we also wanted to know what clothes symbolized for our respondents. The questions were therefore: 1. How is a group of teenage girls who go to school in Stockholm city influenced by their …
En introduktion till semiologisk analys av webbaserat material
… combines the theoretical framework of classical Saussurean semiology, visual social semiotics as was developed by Günther Kress and Theo van Leeuwen, and Roland Barthes's notion of 'Myths'. Furthermore, a new tool called 'pseudo-signifier', constructed solely for the thesis, is …
Kommunikation och uttryck
… diverse theoretical background consisted of semiotics, constructivist theory, social constructivist theory and genre theory. Theories and literature partly both contradicted and supported each other, depending on situation and circumstance. No evident conclusion could be made …
En socialsemiotisk bildanalys av fyra folkbibliotekswebbsidor.
… meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages. The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical …
Unga människors självpresentationer på Facebook
… on their Facebook profiles. Methodology: The method used in the thesis was a social semiotic analysis focusing on the social semiotic concepts: semiotic resource, semiotic potential, affordance, denotation and connotation. A social semiotic analysis of composition was also used …
<!--StartFragment-->Framställningen och förekomsten av hbt-personer, invandrare och personer med funktionshinder i livsstilsmagasin <!--EndFragment-->
… appeared. We based our study on theories about representation, stereotypes, social construction, identity and masculinity. We chose these theories because the magazines used this to present their stories about the groups, in a social constructed world. These theories helped us …
Om den nya generationen äldre och dess plats i det cinematiska rummet. En representationsstudie
… such as feministic, postcolonial and gay/lesbian. Yet there is a large social group that seems to have been overlooked within the representational discourse: the elderly. This group of people appears to be a blind spot on the multicultural retina, too often neglected within the …
