18 uppsatser · sida 1 av 2
exemplen Palm, Erlander och Persson
… need ? in these cases actualized by the current position of the party and the rhetorical demands on a party member’s text commenting on that situation. Central questions are: What motivates the memoirs and how do the memoirs relate to what motivates them?The exigence which the …
Abstract This thesis discusses ideological and rhetorical change of the Moderate Party of Sweden. The aim of the thesis has been to study the party during a time-span of almost 20 years, trying to identify changes related to each of the three party leaders. A hypothesis was …
En retorisk analys av lektörsomdömen om barnlitteratur
… is taken from theories about non-fiction and rhetoric. The method is a rhetorical text analysis focusing on the ways in which the reviewers persuade the readers of their message. Reviews of 40 children’s books from the years of 1976, 1986, 1996 and 2006 are analysed through a …
En jämförelse mellan reklamannonser då och nu
… convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two …
En visuell retorikanalys av fem av Friends antimobbningsfilmer
… what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message. Material/Method: We have been studying five of Friends advertising films against bullying. The five films were …
Lean i Växjö kommun
… one concept. Tough the concept will be practically blank. But there is still a rhetorical value in the concept of Lean. The organization institutionalizes the concept and obtains in this way legitimacy from its surroundings. Although, the actual work performed would probably …
… ever been a formal language in Swedish programs? Method/Material: I'm using a rhetorical approach that includes a three-step analysis. Analysing the context, means to persuade and performance. The empirical material I intend to analyze is Swedish cooking programs from the 70s …
Hur en psykoterapeut etablerar sitt ethos
This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors. Classical …
En psykoanalytisk studie över affektens och överföringens betydelse vid tolkning och läsning av skönlitteratur
… level of a higher order. The right hemisphere of the brain processes the rhetorical or holistic aspects of language while the left processes in an analytical manner. This indicates that all serious psychoanalytical literature criticism pivots in an understanding of the nature of …
En granskning av handikappidrottens plats i det mediala rummet
… is used to analyze how disability sports are portrait. The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper …
Arbetsgruppens normer och balans mellan arbete och privatliv
… The cigarette, as a product of connotations in commercials, shows how rhetorical persua-sion becomes public relations and vice versa.
En retorisk-semiologisk analys av antirökreklam
… The cigarette, as a product of connotations in commercials, shows how rhetorical persua-sion becomes public relations and vice versa.
En kvalitativ studie av hbtq-personers porträttering i tre olika kvinnomagasin
… all three have different target groups. We have, with the assistance of the rhetorical and semiotic analysis methods, assessed 18 articles with their associated photographs. These methods are part of the qualitative analysis model and are used in order to study less empirical …
En studie i svenska politikers försvarstal
… the scandals. This is in order to discern how current Swedish politicians work rhetorically in situations of crisis where one’s reputation is at stake, and how media mediate these scandals. This is examined with classical rheto- ric’s stasis theory and William L. Benoit’s …
En retorikanalys av konstverksamma organisationers självpresentationer
… on the net. As senders in a one-way communication process, they use their rhetorical skills in their presentation texts to build identities or to enhance their business, depending on the positions of power they have in the market. They invest in art and artists, in order to …
