151 uppsatser · sida 1 av 11
- En fallstudie i tre svenska storföretags ryktesarbete
… thesis is to gain understanding of how companies proactively can manage their reputation. The thesis analyzes three multinational companies in Sweden and uses two theoretical approaches - the reputation risk view and the reputation strengthening view - to gain an overall …
En explorativ studie i hur stora svenska företag ser på begreppet anseende
There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and …
Title : Real Estate Brokerage Industry's reputation - a study from a relationship marketing perspective Level : Bachelor thesis in business administration Authors : Sanna Soininen & Sofia Pulkkinen Supervisor : Jonas Kågström Date : 2013 ? August Background : The background to …
En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier för att skydda anseendet
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must …
<em>en observations- och intervjustudie </em>
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must …
… en viktig fråga för företag. Syftet med vår uppsats är att analysera området ”Reputation Repair”, det vill säga förstå vad som krävs av företag för att återupprätta ett skadat renommé. Undersökningen mynnar ut i tre kunskapsbidrag. För det första konstateras att då ett renommé …
en fallstudie
… of this thesis was to illuminate and create a deeper understanding of a reputation’s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a …
varför så dåligt rykte?
… it would be interesting to found out why the estate agents have such a bad reputation. Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have …
… today there are several different strategies companies can use to stand out. Reputations often occur about brands and products. This reputation can be either positive or negative. Sometimes, this reputation occurs without influence from the company, but there are several …
… i just denna typ av organisation. Även hur god fallföretagets corporate reputation är, dvs. kopplingen från identitet till image, kommer vidare att framkomma samt vad detta kan innebär för företaget. Metod: Den valda metoden för denna uppsats är en kvalitativ undersökning av ett …
… Edin Supervisor: Tommy Gerdemark Date: 2011 - 03 Aim: The Real estate agents reputation among the public in Sweden is not the greatest and the commission is one of reasons for that. The purpose of this bachelor thesis was therefore to increase the understanding of the Swedish …
Fallet: Jordbromalmsskolan
… graduate with the lowest grades. The school is suffering from a very bad reputation because of many problems like fights between students and lack of resources like purchase stop. The aim with this report is to find out what students believe is difficult with the schoolwork and …
En diskursanalys om EU och EU:s anseende i det svenska medieutbudet
… ?news values?? And what are the potential effects of the discourse on EU’s reputation? After several demarcations, I chose 8 articles form Sweden’s four largest newspapers to base the analysis on. The theoretical and methodical structure behind this analysis is the theories and …
… focusing on the dimensions of place attachment and perceptions of negative reputation. This quantitative survey examines tenants? attitudes and preferences in Biskopsg?rden and Tynnered, Gothenburg. The results show that it is primarily place attachment that influences moving …
… secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be …
