C-uppsats · Handelshögskolan i Stockholm
… face with regards to strategic inertia. Secondly, a new concept is presented, relative inertia, which explains inertia with regards to the rate of change in industries. The results of the study clearly show a presence of inertia and its underlying factors among the studied …
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Examensarbete, avancerad nivå · Umeå universitet
… a brand. The paper then discusses the possibility of looking at attitudes as relative, and as something used in different ways that can be constructed differently. We then examine the opposite of loyalty, which is inertia, which has similar aspects but is characterized on …
