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… profile market is how companieschoose to profile their company. There are many products in the clothing industry that couldact as profile clothes. That is why the market for profile clothing today is fragmented.Because of the large amount of actors it is important to find new …
en studie om förutsättningarna för ett nytt EU program
… theories in this thesis also include theries about the different levels of a product, competition as well as the consumer’s perspective. Empirical observation: Our empirical results are based on interviews with eight respondents and aimes to describe the consumer’s perspective …
… theories in this thesis also include theries about the different levels of a product, competition as well as the consumer’s perspective. Empirical observation: Our empirical results are based on interviews with eight respondents and aimes to describe the consumer’s perspective …
a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation
… and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced …
Balansering och differentiering av varumärken i multi-brand portföljer<em> </em>
Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as …
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer’s level of …
PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is …
Vem/Vad/Vilka påverkar?
… the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of …
Multiprojektstyrning i forsknings- och utvecklingsenheter
… The empirical data has been collected through interviews with personnel in BT Products R&D, Gambro R&D and AstraZeneca Development. These organizations are all mature and project intense. CONCLUSION: With an organization´s line of business follows a certain level of uncertainty …
… deal of personal commitment. Several responders refer to the company and its production as being a lifestyle, and they take great pride in their work. Even though they work extremely hard, most of them state that they are satisfied with their working situation. The results of …
Effektiva konkurrensstrategier inom den svenska båtindustrin
… is a major factor for success. To be able to serve the customer the right product to the right price is crucial. To do so firms can either choose to deliver an additional value through interactive or physical ways. The environmental issues will also have an impact on the boat …
möjligheter för potatisbranschen
… Furthermore the potato-business should gain from putting efforts to work with product differentiation and by that also provide the market with more exclusive alternatives.
En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The …
- förhöjning av produktiviteten vid mekanisk verkstad genom förkortade transportsträckor och standardiserad bearbetning
The aim of this project has been to raise the production efficiency of Daliff Precision Engineering through reduced transportation time and a more standardized manufacturing process. The problem has upraised because of a big and diversified product flora without any standard …
En studie om hur effekten av grön marknadsföring påverkas av förekomsten av miljöargument inom produktkategorin
… of high versus low frequency of environmental advertising claims within chosen product categories and how these frequently used claims affect the communication efficiency (i.e. ad and brand attitude and intentions). The findings show that high frequency of green marketing within …
