265 uppsatser · sida 1 av 18
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are …
… computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects …
ett sätt att kommunicera varumärkesidentitet?
… There are several ways to communicate a message and one is to use product placement. Purpose: The purpose of the thesis is to create an understanding for product placement’s ability to communicate a brand identity, seen from the brand owners? point of view. Delimitation: We have …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands …
<em>En kvalitativ attitydundersökning om svenska tv-tittares attityd till produktplacering</em>
Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze …
en studie av fyra ungdomars upplevelse av att vara utredningsplacerade på en institution
… in retrospect, take a closer look at how the young people experienced their placement for assessment at Albogården and what it resulted in. With this purpose I inadvertently came to look at other aspects, for instance their lives before and after the placement. The underlying …
Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product …
… by increasing the work speed of seeders, how seed technology affects seed placement, and if there is any difference between two different brands of seeders and their sow techniques. The seeders we have chosen to compare are Väderstad Rapid drill and Amazon Cirrus drill. The …
… based on frequency?Can the present picking system be improved?Is frequency placement with regard to the picking frequency profitable to implement for the company? The thesis is based on literature studies and on the data that has been collected from the company’s business …
<em>Hur placeringen av annonser i artiklar kan optimeras för högre Click Through Rate</em>
… the variables that play an important role in the banner ad effectivity is the placement of the banner ad. This study has investigated if CTR is affected depending on the banner ad placement. The click- and view tracking has been measured by the amount of click and views every …
This study investigated how banner ads, depending on its quality and placement, can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the …
… secretaries get an apprehension on their way of looking at the purpose of placement in a HVB-home agrees with the comprehensive view of the placement. We also wish to get a picture of what is of important to change in this matter. How do they experience the reasons for the …
An analysis of brands roles within product placement
… successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the …
… of this study was to examine social workers apprehensions about institutional placement of youths and what determines when these proceedings are used. When research not always shows that institutional placements lead to positive changes for youngsters, we wondered how social …
