97 uppsatser · sida 1 av 7
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… strategic work of companies. Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations …
En studie av en bandyförenings varumärke och dess betydelse för det lokala samhället
… the brand with something positive and appreciate the surplus values. On a national level the brand is not that strong, even though many people associates Bollnäs with bandy. The sports club contributes locally to improve the community spirit, with the success the sport club …
En Fungerande Strategi?
… examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
… context of private labels. One main thing that separates private labels from national brands is the fact that private labels are stretched to multiple categories and must therefore appeal to a much broader group of consumers than national brands. In our study we investigate a …
Profilering av varumärket Sverige med ett webbperspektiv
Nation branding innebär att profilera och varumärka ett land. Här ingår att kommunicera immateriella värden såsom det upplevelsebaserade, och att visa på det unika med landet. Globaliseringen har skapat förändringar som gör att Sverige inte längre klarar sig på att vara välkända …
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When …
… retailers and suppliers is affected by co-branding between private labels and national brands. The study also examines whether the results are correlated with the quality level of the private label and how hedonic shopping motivations influence the outcome of the collaboration …
En studie om Design Thinking och dess existens i sta?rkandet av Sverige som varuma?rke
… discipline can be used as a strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical framework contains previous research in the field, data …
Betydelsen av brand origin för globala varumärken i multinationella företag
Med globaliseringen ökar antalet multinationella företag vilket medför att många varumärken byter nationalitet när fusioner och förvärv genomförs. Många varumärken marknadsförs i sin tur med sitt ursprung vilket skapar ett potentiellt problem kring tvetydighet. Studier visar att …
offentlig diplomati i en föränderlig värld
… promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… a food product (pers. com., Boman, 2013). The tool was launched by the Swedish National Farmers” Federation (LRF) in cooperation with Swedish farmers. The problem, addressed in this study concerns the impact that this smartphone application has for the Swedish farmers …
Titel Indirect economic impacts of a national environment certification as financial business strategy Authors Ida Antonsson, Emma Hellberg and Linn Ringström Advisor Arne Söderbom Course Bachelor thesis ? business administration Seminar date 2013-05-27 Purpose The main aim of …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
en jämförande identitetsanalys aven studentnation och dess medlemmar
… likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members. Material/Method: Collecting data through a quantitative survey, where the members answer …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
Abstract Title: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationality Author: Frida Hansson Subject: Media and Communication Studies C Period: Fall semester 2010 Length: 38 pages …
