33 uppsatser · sida 1 av 3
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile …
… positive and negative word of mouth. With the development of new telephony, mobile applications have come to acquire increasing importance as a market-ing channel. By that it is available in the customers' phones which create closeness and accessibility, opening up possibilities …
… to spread and can be displayed on web sites, conferences, trade fairs or in mobile phones.
… attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue.
Hur länken mellan teknologisk innovation och värdeskapande är avgörande för framgång
… study is to look at the big picture of NFC and provide useful insights to the mobile network operators of how to create value in a wider context than each individual service. What benefits can be created beyond the scope of payments, ticketing, loyalty cards and keys …
En studie i mobilapplikationers inverkan på kundrelationer & kundvärde
Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland …
En fallstudie för Logosol AB
… project I will use the Logosol Stack Cutter in my marketing activities. It’s a mobile device for cutting stacks of sawn wood. 1998 Logosol started to develop the product, and 2003 the product is ready to be marketed. Therefore Logosol want to put in more resources to increase …
Utvecklingen av en mobilapplikation
… regularly. This report describes the development of a design document for a mobile application for increased knowledge and for sharing knowledge about a new service from iProspect . The service in question, attribution, is already sold today by iProspect in markets abroad and …
… business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis …
… agency. In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a …
… SMS-reklam, mobiltelefon, Marknadsföringslagen, obeställd elektronisk reklam, Mobile Marketing. Syfte: Vi vill med denna uppsats belysa hur möjligheten för direktreklam till mobiltelefoner ser ut idag och kan tänkas se ut i framtiden, med tanke på de ändringarna gällande …
en TV-kanals förändring i ett nytt medieklimat
… the older ones. None of the members of the target group watched TV on their mobile phone but they assumed that younger kids would use it a lot in the future. All agreed upon that MTV was a suitable channel for mobile-TV.
Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare …
en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study …
No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create …
