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en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
… and irreplicable competitive advantage in order to be able to succeed in a market. In a market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the market are public organizations and that …
Möjliga kombinatoriska effekter inom bilindustrin
… are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004) …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the …
Title: Establishing in China’s ”good-enough” market - A benchmarking study on Scandinavian engineering industries? further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a …
Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the …
En fallstudie om Scanias etableringsprocess på den indiska marknaden.
… is to investigate how Scania has attained success to establish on the Indian market and to inquire into the establishment process of Scania and their entrance in the Indian market. The thesis describes different factors such as the product, mode of entry, time of entry and …
… Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years …
… : Real Estate Brokerage Industry's reputation - a study from a relationship marketing perspective Level : Bachelor thesis in business administration Authors : Sanna Soininen & Sofia Pulkkinen Supervisor : Jonas Kågström Date : 2013 ? August Background : The background to this …
The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary …
a study about the production environment and international competitiveness of wood pellets from British Columbia
The global wood pellet market has seen a rapid growth after the adoption of the Kyoto protocol and the renewable energy incentives created within the European Union. The global consumption of wood pellets reached 13,5 million tonnes in 2010 and several experts estimate the …
Goods-Dominant Logic, Service-Dominant Logic eller något annat?
This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared …
… på den analys vi utfört genom att sammanställa teori med empiri.The fashion market of today is global and complex and there are many opinions about thevalue of the product and where it actually is to be found. The product itself and the image ofthe company are powerful tools to …
