Uppsatser om market basket analysis

1 uppsats

Russinen ur kakan

- uppföljning av kampanjer i byggvaruhandeln

D-uppsats · Handelshögskolan i Stockholm

The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible …