3 uppsatser
The Case of a European Retailer in China and the U.S.
… China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisfaction …
… in for recycling. The purpose of this study is to investigate whether an international company within the recycling and reuse of mobile phone industry has a market in Sweden. The study is based on both a survey conducted by the end user as well as interviews. The interviews have …
an Empirical Comparison of IKEA’s
… than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified research gaps not sufficiently addressed by previous research.
