7 uppsatser
This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could …
En studie om lösviktskonfektyr i Sverige
An impulse or unplanned purchase is a decision taken on the spot without further consideration or reflection. It is the spur of the moment that influences the purchase rather than a deliberated decision. Being loyal to a particular brand means a mutual relationship between …
… fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the …
- En studie om hur egna märkesvaror påverkar konsumentens impulsköp
… concerns itself with studying the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study’s …
En sammanfattning av uppsatsen på maximalt 8000 tecken.
… a "Buy Now"-behavior which confirms the fast fashion customer as largely an impulse buyer. It is not the need for say, a new jacket that primarily govern the customer's purchase, but rather that she is buying for buying's sake. This mentality confirms that fast fashion clothing …
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… The experiment was followed up with a survey, in order to establish that the purchase was unplanned. We also aimed to investigate attitudes and behaviour to the two brands respectively. A new theory, developed from Nedungadi’s study of brand strength and spill-over effects …
