3 uppsatser
… fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the …
En studie om lösviktskonfektyr i Sverige
An impulse or unplanned purchase is a decision taken on the spot without further consideration or reflection. It is the spur of the moment that influences the purchase rather than a deliberated decision. Being loyal to a particular brand means a mutual relationship between …
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… Furthermore, we found that weak brands enjoy a higher share of unplanned purchases than strong brands do. Also, the display location in the store turned out to be of greater importance for strong brands.
