14 uppsatser
IKEA:s etablering i Karlstad sett ur ett resursberoendeperspektiv
IKEA is probably one of the most well known Swedish companies in the world. During thepast decades millions of people all across the globe have decorated their homes according tothe style of IKEA. But just exactly how big and influential are they? Many, if not to say …
IKEA is probably one of the most well known Swedish companies in the world. During thepast decades millions of people all across the globe have decorated their homes according tothe style of IKEA. But just exactly how big and influential are they? Many, if not to say …
A study of Ikea and Ilva in Sweden and Denmark
… is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images …
En kvalitativ studie av Ikeas val att retuschera kvinnor i den Saudiska Ikea-katalogen
On the first of October 2012 the media reported that the women in the Ikea catalogue had been airbrushed in the Saudi edition. Initially the blame was put on either the Saudi government the Islamic culture or the Saudi franchise. In the end it was revealed that the Swedish …
En studie av implementering av nya rutiner på IKEA Örebro
… makes a change more likely to be successful. In this case study of the company IKEA Örebro, there was a change of routines at the beginning of 2008 and now the management experiences a problem, as the change did not have the desired result. In this paper, through a qualitative …
Ett företags strävan att repositionera sig autentiskt
… makes a change more likely to be successful. In this case study of the company IKEA Örebro, there was a change of routines at the beginning of 2008 and now the management experiences a problem, as the change did not have the desired result. In this paper, through a qualitative …
… existing theory has then been examined in reality, on the furniture company IKEA Jönköping, where a case study with one channel has been performed. Empirical data has been collected by interviews with the persons involved in the distributing process, observations of the …
an Empirical Comparison of IKEA’s
… addition, this thesis has found that there is a significant difference in how IKEA’s management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical …
<em>En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR</em>
… perspective a case study is used to collect data to the research. IKEA and their environmental competition, The Great Tealight Hunt, is the case study in this paper. The communication that is used in The Great Tealight Hunt and the target group’s interpretation is examined by a …
… two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company’s main target group, in a case format to study loyalty membership clubs. Further, the research has an investigating and explanatory …
… är Oticon, Posten och Canon officiella huvudkontor, medan MindLab, Minc, Ikea Sockerbruket och TCO kan ses som ?huvud?kontor. Vi har även, i de fall det varit möjligt, intervjuat motsvarande arkitekter. Slutsatser: I de företag vi har besökt tycks det finnas ett samband i att …
… administration, as of E-procurement or equal. This thesis also contains a case study, Mälarbanan. The reason why a case study has been conducted, is to evaluate whether if DBOM contracting type should be implemented within Mälarbanan, a railway line between Tomteboda and …
the case of cotton
… this case study takes a closer look at five Nordic home textile companies, Ikea, Hemtex, S Group, Moko and Finlayson, and how these companies choose their cotton related CSR tools and communicate their work on this area. These companies are of various sizes and therefore the …
Och deras internationaliseringsprocess
… with branches throughout the world, they make an interesting company for a case study. The case study I have conducted focuses on the internationalisation process of this family owned company ” how they, despite their size, find ways to keep up an unique business structure …
