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Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given …
… purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that …
en samhälls- och distributionsekonomisk analys av internet som försäljningskanal
Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by …
Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
… and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011). A new way to buy food has taken shape over the net. Several companies launch various food concepts, and shopping over the Internet has become a popular way …
Rekryterares uppfattning om åttiotalister
… arise from playing music in a supermarket. The reason for this study is that grocery stores are very common and abundant in most neighborhoods, as is man’s necessary consumption of food. In almost every city grocery stores must compete hard against each other in order to succeed …
Konsumentpåverkan genom bakgrundsmusik
… arise from playing music in a supermarket. The reason for this study is that grocery stores are very common and abundant in most neighborhoods, as is man’s necessary consumption of food. In almost every city grocery stores must compete hard against each other in order to succeed …
… those who are on an unplanned shopping trip. The study was conducted in six grocery stores over a three week period. During this period 540 observations, a survey with 540 respondents as well as sales data for those three weeks were collected. The results show that motion …
… performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which …
… as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product …
The study examines how belonging is produced in and through a Polish grocery store inSweden. Rather than approaching the store only as a place of consumption or as a simpleexpression of ethnic community, the study understands it as a relational, material, and sensoryspace where …
… can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical …
… aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning …
When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in …
… needs to be modified and components must be added before it can be used in grocery retailers.
En attitydundersökning av de lokala cheferna på Niscayah AB
… on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the …
