Uppsatser om experiential marketing

2 uppsatser

Event Marketing som Marknadsinstrument

En fallstudie om Skanska

Kandidatuppsats · Linnéuniversitetet

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It …

Aroma Theory

Scenting the Attitude

Kandidatuppsats · Linnéuniversitetet

… a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of …