15 uppsatser
Kartläggning över områden som förbättrar chanserna att lyckas
… aim of the Bachelor thesis is to examine and define the paramount knowledge Chinese businessmen need in order to succeed with their establishment in Sweden. The authors also seek to answer what incentives attract Chinese businessmen to come to Sweden, as well as how Chinese …
? ur företags perspektiv
… to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often. Finding new skilled personnel is an expensive …
En fallstudie på Sandvik AB
… Today the company is a multinational corporation that operates business at the Chinese market and thereby in the Chinese national culture. Because of this situation, we think that it is important that Sandvik finds a balance between the corporate and national culture. Today, a …
etableringsmöjligheter och framtidstrender
… make it possible for Swedish companies to establish production on the Chinese market. Our intention is also to appoint which industries the Chinese market has a need for today. The purpose of the study is to provide an overview of the market in aspect of possibility for Swedish …
En analys av strategier och skillnader i affärskultur
… cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter’s and Kotler’s theories about strategy, and Hofstede’s, Bjerke’s, and Daun’s research about different cultures …
the Customisation Case of Nestlé on French and Chinese Dairy Markets
… results, Nestlé has adopted the customised strategies to adapt to French and Chinese dairy markets. Based on the Sheth’s model, we refined a new model by completing Sheth’s one with two dimensions - customer focus dimension and market type dimension. We characterised the …
A Comparison Between Swedish and Chinese Websites
Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot …
… for our study is managers that have experience managing both Swedishand Chinese employers in global teams. The empirical result and discussion is structured by athematic analysis that outlines five main themes; Expectation on the leader, communication,relationships, to lead from …
The Case of a European Retailer in China and the U.S.
… customer satisfaction questionnaires administered in their American and Chinese stores. Conclusion: By revealing the determinants of satisfaction in the U.S. and China, our research illuminates that there are differences between cultures, regardless of the rapid development of …
… The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs …
… Authors: Patricia Möller and Andreas Paulsson. Tutors: Jan Eskil Hollen ” Business Developer, Lilleborg as, Orkla, Everth Larsson ” Department of Industrial Management and Logistics, Division of Engineering Logistics, Lund University, Carl-Henric Nilsson ” Department of …
… The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs …
… by applying existing models and with the new insights specific to the Chinese market. The central dimension in this model is the culture and business practices, as it influences the other dimensions to different extents.
Study of the Swedish subsidiaries in China
… by applying existing models and with the new insights specific to the Chinese market. The central dimension in this model is the culture and business practices, as it influences the other dimensions to different extents.
- i ett land kulturellt skilt från dess hemmamarknad
… study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data. Findings: The theory of the Uppsala model was applied to the case-company to test the model’s …
