Uppsatser om crm success factors

4 uppsatser

Vilka faktorer påverkar framgången i CRM-satsningar

Magisteruppsats · KTH

… of initiatives in Customer Relationship Management, usually abbreviated as CRM. In the course of this study we have been in contact with forty-two companies operating in Sweden within eleven different sectors in order to find out how they operate regarding CRM initiatives …

Vad krävs för en lyckad försäljning inom B2B?

Kandidatuppsats · Högskolan i Gävle

… approach to draw conclusions. Conclusions:The result we got was that the CRM system were common and a goodas problems were highlighted. Such were the work with relationships, the relationship with the customer was important, when it comes to B2B (business to business) sales. It …

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