166 uppsatser · sida 1 av 12
- en kvalitativ studie av fenomenet modebloggar -
… Title: ”Fashion be in fashion” ? a qualitative study of the phenomen fashion blogs (”Mode är på modet” ? en kvalitativ studie av fenomenet modebloggar) Number of Pages: 46 (54 including enclosures) Author: Maria Rydström Tutor: Else Nygren Course: Media and communication studies …
… the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet …
Bloggreklam, en effektiv marknadsföringskanal?
… purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing …
The aim of this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with …
En undersökning av bloggreferenser i fyra svenska tidningar under förvalsperioden 2006 och 2010
… the agenda setting theory and linked it together with the Medias references to blogs in their news. This I have done to see if the media might be influenced by blogs. I have chosen to conduct my study at two different times, spring 2006 and spring 2010 since this is dates …
… perspective, how the public library brand identitity is communicated through blogs and what is communicated in them. The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been …
The aim of this study is about how school librarians useweblogs as a working tool. I wanted to examine how someschool librarians use weblogs as a working tool and why theyare using them. I also wanted to know the advantages anddisadvantages they see with this tool. I believe …
… methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with …
… purpose for this paper is to examine the practices of affiliate marketingand blogs in the lifestyle segment trough a selection of blogs and their publications over a twomonth period. The research describes and determines the key factors needed to execute a blogthat draw readers …
… bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ” How is the library blog realized at …
<em>En kvalitativ studie om bloggvärldens påverkan på samhället</em>
We have studied the effects that blogs have on the society through interviews with influential bloggers, a news director and the founder of Sweden’s largest blogprovider. Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure …
… fiction, and the aim of this thesis is to examine how library websites and blogs can be used for this purpose. The research questions are:? What forms of fiction mediating material exist on library websites and blogs?? How is the fiction mediating material presented?? Are there …
En litteratursociologisk analys
This thesis explores the position of book blogs in the literary system through Robert Escarpit's socio-literary model of the book market. Simultaneously the thesis serves as a test for Escarpit's theory: by actively applying his theory and model to a very new and contemporary …
