5 uppsatser
… at them. Previous research has noticed a gap between the ethical consumers? attitude towards ethical fashion and their actual consumer behaviour, an attitude-behaviour gap.The purpose of this thesis is to understand, describe and explain what directs the Swedish ethical …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
… winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive …
… talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the …
… research reached our result. Our conclusions are that there are differences in attitudes both regarding what can be perceived as nature but also regarding what can be perceived as outdoor recreation and in which amount outdoor recreation is practiced. Differences in access to …
… might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid …
