Youngbloods
The goal of this project was to create the music video for swedish pop/rockband Antennas? single Youngbloods, from their album Feeling Feline Tonight(2009). The video was made through animation, collages, photography andillustration. The main focus for the video was to create an independent visualstory and to implement an investigation of how different technics for creatingand documenting images and motion result in different interpretations of thecontent. The work was characterized by an active search for contrasts andcontradictions.My approach to the project was to work with a child?s curiosity, but withthe discipline of an adult. Through this I was hoping to reach a result thatexpressed a thoughtful and subtle narrative approach, as well as fiercelyexperimenting and lustily questioning. I also developed the use of objectiveassociations as a tool to avoid preconceived notions, but with the feared riskthat it would give rise to a straggly and too inconsistent result.