Värdelöst värdeskapande
En studie om co-destruction
The study proceeds from a phenomenom called co-creation. If value can be created, it is logic to asume that it also can be destroyed. This phenomenom has earlier not been applied to long-term relationships such as business to business. In a business relationship it is important to identify factors, that leads to co-destruction, to be able to prevent them from appering. The purpose of this study is to identify which factors leads towards co-destruction.The study have used theories from Echeverri & Skålén (2011) which has designed a model explaning the outcome of co-creation and co-destruction. This model has been used to further develop the phenomenom and to only focus on co-destruction. Theories from Smith (2013) has been used to understand the resources exploited by parties in an interaction. These resources could be misused and lead to co-destruction. Plé & Chumpitaz Cáceres (2010) mean that the misues may be intentional or unintentional.The study has identified six factors that leads to co-destruction. These are: 1. To high expectations of budget, goals and time, 2. Non-continous information pick-ups, 3. Subjective condition, 4. Ancoring of organization, 5. Non-continous communication and 6. Detailed control of project. These factors are summarized in a proprietary model that explains the evolution of co-destruction.