Varaktiga konkurrensfördelar?
En jämförande fallstudie om två små tillverkningsföretag
Det resursbaserade synsättetVRIO-modellenResursträdetStrategiska resurserFörmågorVaraktiga konkurrensfördelarLönsamhetMicatroneDatek
The Main problem: How small-sized manufacturing companies can create and sustain a stable position in the industry, which leads to profitability.Purpose: The purpose with this essay is to compare two small-sized manufacturing companies, Datek Industrielektronik AB and AB Micatrone to study which strategical resources each company possesses. At the same time analyse if the strategical resources are to be consider as sustainable competitive advantage.Method: A case study has been implemented in two small-sized manufacturing companies. The collected primary data derives from semi-structured interviews.Theoretical framework: The theoretical framework is based on The Resource-based view where the independent variables are the VRIO-model, resource tree and external resources. The dependable variable is sustainable competitive advantage.Empirical foundation: The empirical foundation is based on the compilation of the few conducted interviews with Datek and Micatrone.Results & Conclusion: Datek and Micatrone show both similarities and differences in what creates their sustainable competitive advantage. The management of both companies creates according to the VRIO-model sustainable competitive advantage. Datek is also distinguished by an innovation capability, while Micatrone has a production capability, which gives the companies further sustainable competitive advantage. The outcome of this is profitability.