Utveckling av affärsmodeller på laddningsmarknaden
En studie av elbilsladdning i Sverige
This paper covers a study of the Swedish charging market for electric vehicles from both the perspective of stakeholders and car owners. By interviewing representatives of four key stakeholders on the market; commercial parkings, malls, service stations and working places, data regarding their business models of today is examined. At present electricity is provided for free, but all stakeholder point out that this business model is not sustainable in the long run. The result of the interviews shows that electricity won?t be offered for free in the future ? the question is which factors affect how long it will take for the different stakeholders to find a suitable business model. Furthermore, opinions from the owners of electric vehicles in Sweden are collected in a quantitative study. After connecting this input to a theoretical framework and adding input from the interviews, the result is that the geographical site of a stakeholder affects what type of charging customers demand. Consequently, the required charging equipment and the necessary financial investments are affected in different ways depending on the characteristics of a particular stakeholder. Lastly, the paper gives an action guideline regarding what part of the business model different stakeholders should focus on during the development of the charging market in Sweden. This development is to a great extent influenced by the growth rate in the number of electric vehicles. In addition, if the Swedish government wants to increase the number of electric cars it is of great importance to decrease the price of electric cars, as well as providing potential buyers with more information.