Svenska Lantchips
Och deras internationaliseringsprocess
Svenska Lantchips is a Swedish SME sized snack manufacturer. Being a small, medium sized, family-owned business with branches throughout the world, they make an interesting company for a case study. The case study I have conducted focuses on the internationalisation process of this family owned company ? how they, despite their size, find ways to keep up an unique business structure, designed for internationalisation.The aim of this essay is to compare Svenska Lantchips? internationalisation process with traditional internationalisation theories and see if these are compatible with this company. The theories used are The Uppsala Model, The Network Model, and The Born Global Theory, with The Born Global Theory representing the younger generation of models.After undertaking an in-depth interview with Michael Hansen, business developer at Svenska Lantchips, I collated a substantial amount of material, which I have used as the basis of this essay. Theories of storytelling have been used to interpret the information I got from Michael Hansen. Michael Hansen was chosen not only for his role as a business developer, but he is also the co-founder of the company, together with his wife, and brother in law. Previous research was studied to get information about attitudes within this research field today. The result from this thesis is that Svenska Lantchips have forged their own distinctive route out on the global market. Despite being a relatively small, family-owned company, with a low dependency on sophisticated technologies, they have managed to expand and internationalise at an impressive rate. By opening factories on foreign markets, sometimes even before exporting to them, they have produced a unique competitive advantage. Their internationalisation process at times more closely resembles that of a high-tech, innovative company, than a small, family-owned firm. The driving force behind them is their personal determination, and the philosophy that the world is one big market; they refuse to see cultural and geographical differences as an obstacle.