Studie av materialinnovationer med ett brett applikationsspektra
Tillämpat på Disruptive Materials
This master thesis attempts to answerthe question if a startup with amaterial innovation needs a specialbusiness development model. Mainstreambusiness development literature is notwell adapted to the rigor of testing anew material and bringing it tomarket. This was studied using threedifferent methods. First of thetheories that are considered canonicalfor high tech business development wasexamined. The next step was to go into the role of a business developer inone of the hottest high tech materialinnovation startups this decade,Disruptive Materials. The goal withbeing in a line role at the companywas to find potential customers and tohelp out with different small thingsaround the office. The third step wasto interview five different high techcompanies that had made, or is making,the journey from start up toestablished. The result of our studieswas that the business developmentliterature of today is not gearedtowards bringing material innovationsto market. As a bonus DisruptiveMaterials got at least three newcustomers and a whole lot of knowledgeabout their other potential customers.