Logistisk tillämpning idag
en historisk återblick
In the rate of changes condition of the market in shape of increasing competitiveness situation, local as global, this leads to that logistics has to be developed in the same rate. Logistics has been developed from the military and after the war, logistics was figurative to the companies transport- and store problems. After this, logistics had been divided up into four different time phases (the seventies to the 21:th century). All these time phases have together develop the spectacle and focus of the logistics today. Afterward further developing of the logistics approach to Supply Chain Management (SCM) and afterward SCM, Demand Chain Management (DCM) was developed in aim to secure that the right products were manufactured on the basis of the end customers real requirement and wishes.This paper is taking the aim and problem formulation as a starting point. The problem formulation that I will answer is:? DCM, a new concept or the Emperor New Clothes?The aim with this paper is that I will examine how the historical developing has lead to the spectacle and application of logistics today. Further is the aim to see which difference and likeness the concept SCM and DCM has, in order to see if there is a further time phase of the logistics development that is in approaching. The aim is also to see how DCM practically can be applying. To be able to reach the aim of this paper, a qualitative procedure has been applied. Further I have done literary studies of theory around chosen problem area and I have done an interview.Empirical information has been collected by Electrolux AB, which are a world?s leader within manufacturing domestic appliance and corresponding equipment for professional user. The reason why Electrolux were chosen was because they were an early adopter of DCM.On the basis of the theory that was studyed around chosen problems area and the empirical information that has analysed, I have draught some conclusion to be able to answer the papers problem area and aim. Some of the conclusion I draught is that the historical development and the four time phrases that it includes, is that the four time phrases successive has formed the methods and tools that SCM constitute of. This developing has taken place under the years of the forties century until today, which makes SCM the result of a historical development rather then as a result of new revelationary ideas. Further I draught the conclusion that SCM should be implemented before DCM. I draught the conclusions that Electrolux apply DCM in a way that they has succeed too apply the theory that is described about DCM, but Electrolux has made an own interpretation of the concept. Via implement the analysis around the papers problem area and aim I consider that DCM is a variant of SCM, where the tool consumer insight is applying. On the basis of this I draught the conclusion that there isn?t sufficient that separate DCM from SCM to be able to approaching that DCM is a new time phrase in the logistical development.