Kulturella och språkliga skillnader i globalt inköpsarbete
Interkulturell kommunikationKulturella skillnaderLeverantörsrelationerFörhandlingUtvärderingSpråkproblemAffärsetikettGlobalt inköpsarbete
In the global society of today it takes more and more to become a successful purchaser. One part of this is to understand distinctions between different countries. The first and the biggest thing that you think about are the languages. Of course this is a big obstacle but there are also big cultural differences to be considered. According to Van Weele (2002) this is something that not, until these days, have been prioritized but today it is becoming more common in the industries.The biggest question we asked ourselves before the work started was how cultural and verbal differences affected the global procurement on Husqvarna. We wanted to identify the problems caused by culture differences. The work has then been to come up with recommendations for Husqvarna?s Swedish purchasing group and how they ought to cope with the problems concerning cultural differences in their daily work. Our investigation in shape of interviews was made in purpose to analyze which problems there is, and how to proceed to solve them. We have decided to limit our investigation to only involve the countries China, Japan and USA. We decided China, Japan and USA because it is these countries Husqvarna got most of their contact with in their purchasing work.Before the investigation was started we analyzed several different categories of questions. The categories of our choice we think are the most important ones to have knowledge about for to achieve a successful global procurement.According to the results we found, we clearly noticed how culture and languages becomes a problem in their work. To deal with this we have found plenty of measures to take that could lessen their problems. Troubles with cultural differences will always remain, and the important thing is to learn to control them and to make the other cultures into an advantage. We have later on written our conclusions made from both theory and information got from interviews. Through taking advantage from our conclusions the global purchasing work could help Husqvarna in their global contacts.