Internationaliseringsprocessen för svensktillverkande företag
InternationaliseringsprocessenInternationaliseringUppsalamodellenNätverksmodellenSvensktillverkandeEtableringsalternativInternationaliseringsteorier
The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today?s increasing globalization the Swedish companies are now faced with both new opportunities and threats. Companies with goods which are manufactured in Sweden gets challenged by increased competition from cheap goods produced in other countries and companies can no longer afford to entirely focus on the domestic market. For the company, who are willing to act on the international market, the numbers of different ways to go are many but also different depending on the company?s conditions. Earlier studies have shown upon differences in internationalization depending on product and market.The purpose of this study has been to describe the internationalization process of a company with manufacturing in Sweden. Through a one-case study made with a qualitative approach and open individual interviews, the authors has strived to achieve this. The authors divided the main question in to three part-questions which they intended to answer in order to fulfil the purpose:- For what reason do companies choose to entry the international market and what possible obstacles may be in their way?- Is the behaviour in line with any of the existing internationalization theories?- Which entry mode/modes are used? The result showed on totally proactive motives where the market specific characteristics were the single biggest obstacle for the company?s internationalization. The political and cultural aspects had a minor impact on the company?s decisions while the economical where of high importance. The company?s behaviour could be related to all of the highlighted internationalization theories but did also, in some ways, differ to all of them. The company?s first step was to establish direct export and thereafter, in markets where the conditions where right, make a direct investment in form of acquisitions of existing customers.