Intern marknadsförings inverkan på extern marknadsföring
Service companyInternal MarketingInternal marketing activitiesExternal marketingTjänsteföretagIntern marknadsföringInterna marknadsföringsaktiviteterExtern marknadsföring
Children's Need In Focus (BBIC) is a processing and documentation system used in child welfare cases to investigate, plan and monitor interventions. The BBIC has had a breakthrough in Sweden and out of the country's 290 municipalities, there are 284 that use the system daily as a tool in cases involving children. The purpose of this study was to examine how social workers experience the BBIC as a working system and what strengths and weaknesses there are in the BBIC concept. We wanted our study to examine how the BBIC could possibly enhance the quality of childcare matters, but also how the BBIC could potentially increase children's participation in cases. We have performed qualitative interviews with eight social workers who work in four different municipalities where the BBIC is applied daily. The result of the interviews shows that the social workers feel there are both strengths and weaknesses in the system. It is a common opinion among the respondents that their work becomes structured and the majority thinks that the child's perspective has been strengthened as a result of the BBIC. Social workers in the study also feel that the BBIC is a comprehensive system and many of them ask for increased resources.