Hållbar destinationsutveckling
En fallstudie av Ürgüp, Turkiet
This bachelor thesis concerns a region in central Turkey ? Cappadocia - and its need of a sustainable tourism development. A town called Ürgüp is located in the centre of this region, which mainly consist of a rich geographic, cultural and historic access.Our focus in this essay will be concerning Ürgüp and the importance of a sustainable tourism development. Our intensions are to examine what Ürgüp has to offer as a tourist locality and how Ürgüp can maximise its visitors through a sustainable development. We also examine how the locality can be developed in a tourist perspective. Finally, are we interested in conducting a discussion about how an increased tourism flow could affect a city like Ürgüp and its inhabitants.Qualitative methods is behind the decisions of our empirical examines. Our selection of interview respondents was done in a systematic way and our data is collected from primary as well as secondary sources - such as interviews, literature, Internet sources and research articles.We have used four different theories which aim to give answers to the questions we are concerning.The empirical collected material consists of three different interview respondents who explains the existing situation and how a sustainable development can have an effect on Ürgüp. The material also handle examines which explains the importance of sustainable development and maintenance of the towns historical and cultural inheritance. The empirical text also examines Ürgüps tourism access and the most effective way to a sustainable development.In the analytic session, we discuss the theoretical models applied on the empirical material. The discussion illuminates our question at issue and how Ürgüp can be developed in a sustainable way. The analytic session helped us to give a legible structure over the assignment and tie it up for a conclusion.The conclusion provides us with an answer to our problems and re-establishes a connection between theories and empirical facts. The answers to our questions leads to an conclusion that Ürgüp has much to offer as a touristy locality but needs further sustainable develop in order to reach a sustainable balance with an acceptable carrying capacity.Activities and the well-protected heritage with opportunities to different accommodations open up for big development possibilities for the town such as increased activities and better accessibility for the tourists.Today, Ürgüp does not amount to their full capacity and a increasing tourism can only be made if they can solve their problems which have resulted in a relatively low amount of visitors. This can be solved with better marketing, development of the already existing accesses, common aims for the whole locality and an increased communication between inhabitants and tourists.The tourism industry affects the locality in both positive and negative ways. The negative factors can be reduced trough a closer co-operation between tourists and inhabitants and trough increased information about the positive affects of tourism in the region. The tourism industry has helped to improved the modernisation and development of the town and at the same time increased the social, economic and geographical situation for the inhabitants.