Framgångsfaktorer på bredbandsmarknaden ? vad utmärker en framgångsrik marknad?
This master thesis is written at the Royal Institute of Technology during the spring and summer of 2008.The assignment was to investigate what factors on a broadband market determine how well it performsin terms of how many people have access to broadband. These are the factors that determine whetheror not a country or market will be able to achieve a high broadband penetration. The purpose of thisthesis was to establish a better understanding for what a market should look like or how a strugglingone can be complemented in order to succeed.As a foundation for this investigation, a group of benchmark countries were chosen and evaluated. Inaddition to this, a group of, developing MENA2-countries were chosen and evaluated. Finally, interviewswere performed with some of Sweden?s leading internet service providers, the regulatory agency andinfrastructure company, Skanova.Among the benchmark countries were Sweden, France, Canada, South Korea and Japan. The MENAcountries included Egypt, Iran, Qatar, United Arab Emirates, Jordan, Turkey and Saudi Arabia. Theinvestigation included statistics from various sources, reports from analyst firms, as well as theoriesfrom literature and discussions with Ericsson employees. All the countries in the MENA study turned outto have very varying situations which made it easier to distinguish effects of different circumstances.Many factors affect the penetration levels in different ways. For prices to match the market?s ability topay, open competition must exist. The level of competition is closely affected by the level of regulationfrom an independent regulator, making sure no player abuses a position of unusual power. Anunderstanding from the government of the benefits of broadband is invaluable for establishing a stablefoundation. Government actions have proven successful in both raising PC penetration and buildingsolid infrastructure.