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En undersökning av Quicknets Customer Relation Management


This report is focused on a research to find out if the Customer Relation Management (CRM) of Quicknet AB works and if their customers are satisfied with it. During this investigation I tried to see if the customers had a need for taking the CRM and use a tool called Social CRM. The report will conclude if the clients of Quicknet think that there is something that can be done in the relation between both parts and how it can be improved. At the same time I am going to build an application which relates to the problems of this report.To solve the problem I am going to do a survey which will include the CRM and also try to find out if the customers of Quicknet share the same thoughts about having a Social Customer Relation Management. Also if this survey shows what the customers think about the CRM, it could improve the relation between Quicknet and themselves. The result from the survey showed two things. Firstly it showed that the customers had a need for manuals available when the customers can't reach the support. Also, outcomes from the survey proved that having applications for competitions or gaming would be of interest for the customers. These two answers had the most votes and are the alternatives that can help Quicknet to increase the quality of their relation with their customers.The application wasn't completed in time and there were two reasons behind that. Firstly, my own knowledge about writing PHP was not as good as I thought and secondly I experienced some technical problems with the API of Facebook. From this project I'm taking with me experience of planning the time better, to make sure to make it as effective as possible. Also, I'm now having more knowledge about PHP and MYSQL and at the same time has an interest for web development started to grow.

Författare

Kenneth Söderman

Lärosäte och institution

Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

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