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Title:Cash is King ? or is it?Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Caroline Eng and Jessica HillbergSupervisor:Jonas KågströmDate:2011- 06Aim:There is a long tradition of trading the currency and the first coins can be traced back to Persia already 500 BC. With the modernization of society and the technological advances we have made in recent years, we are now using electronic payments more and more. We pay by card, Internet banking and mobile phone in addition to cash. The purpose of this paper is to follow Swedbank project "cash smart" and have it as a basis when we examine if we are heading for a cash-free society and what obstacles and opportunities there is for a cash-free society.Method:We have used a qualitative method to conduct interviews with two individuals involved in the project "cash smart" at Swedbank in Gävle. The interview questions are designed to suit the challenges and opportunities we have developed in our theory.Result & Conclusions:We have come to the conclusion that we definitely are on their way to a society with less cash and that Swedbank is a big factor to this along with the technological development takes place which allows more payment options.Suggestions for future research:As the project "cash smart" is very long and we have only been able to participate in the start, there are many things you could follow up. For example, consider how the project received by customers, how Swedbank solved the issue of staffing and how Swedbank profitability changed with the removal of cash handling.Contribution of the thesis:Society is constantly changing. We believe we can contribute to a changed approach to cash and that this study can provide understanding of the reduced cash handling can lead to good things that have less impact on the environment and the safety of every individual.Key words:?cash smart?, cash, Swedbank, robberies, environment, reduced cash handeling

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