The purpose of this study is to create a deeper understanding of how Swedish Universities work with their marketing communication aimed at potential domestic students. The study focuses on how Universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish Universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.

Classification systems express an idea of the world as it was when the systems was made. If the classification system is not revised there is a possibility that the system will become antique and hard to apply to different subjects. The purpose of this study is to see if the SAB-system is a classification system which shows a reflection of the subject Religion that is equivalent with that of Swedish Universities. The ideas which are behind the classification of the subject religion in the SAB-system have been analysed, as well as the structuring of the scientific discipline Religion at the Universities. The result will show if the SAB-system can classify the subject religion in a satisfying way at university libraries.

This master thesis? purpose is to examine the role of Swedish Universities in the prevention of extremism and terrorism. Depending on how the Universities look upon their role in preventing extremism and promoting democracy among their students, extremism can either flourish or be restrained in the higher learning environment. An unclear standpoint against extremism from the Universities side could make it possible for extremism to prosper at the Universities, and students with extremist opinions may be radicalized and recruited to extremist organizations and terrorism. What are the Universities standpoints in the matter whether Universities should promote democracy and prevent and restrain extremism and the recruitment of students to extremist organizations? During the study I have mainly been using primary material in the shape of semi structured interviews with predecessors of four Swedish Universities.

The aim of the study is to evaluate how a law decided 2002 regarding discrimination against students in the higher education system in Sweden, was implemented at the University of Kalmar and Växjö University.The study asks two questions: How did the both Universities implement the law? How did the Universities manage to implement the law? In order to answer these questions the ?top-down? perspective, often used in field social science within discipline implementation, is used. First the study examines the goals with the legislation, and thereafter the actual implementation at the both examined Universities.The conclusion is that the Universities has high ambitions with implementation of the law and extensive formalized regulations but that it practically seems to be hard to get legitimacy with the implementation throughout the whole organizations. This makes the implementation work slowly though it?s working well with the people who have direct responsibility for the implementation..

The aim of the study is to evaluate how a law decided 2002 regarding discrimination against students in the higher education system in Sweden, was implemented at the University of Kalmar and Växjö University.The study asks two questions: How did the both Universities implement the law? How did the Universities manage to implement the law? In order to answer these questions the ?top-down? perspective, often used in field social science within discipline implementation, is used. First the study examines the goals with the legislation, and thereafter the actual implementation at the both examined Universities.The conclusion is that the Universities has high ambitions with implementation of the law and extensive formalized regulations but that it practically seems to be hard to get legitimacy with the implementation throughout the whole organizations. This makes the implementation work slowly though it?s working well with the people who have direct responsibility for the implementation..

Internship is a new form of interaction between the academic world and the market and a phenomena increasingly popular among elite Universities in Europe. The educational system has traditionally kept an academic approach where the institutions for higher education have acted isolated without extensive influence from the market. Today pressure from the market has led to intensified interaction between the Universities and companies among many European elite Universities. We have carried out a situational analysis concerning interaction between the academic institutions and companies in Europe. More specifically, we looked at the potential for Stockholm School of Economics (SSE) to strengthen its position on the educational market by adjusting its strategies and implement internships as a part of the education.

This paper investigates how students in the humanities in four Universities in Sweden reflect on their education and the current view on the humanities as an education and a science. I want to investigate what impact the past few years public debate about the humanities have had on the students. What kind of beliefs and identities do the students of the humanities form and how do they discuss the Universities, the choices they made in life and how do they feel about the future.This study is based on interviews with seventeen students in Sweden from four different Universities. The research is also based upon a report that The Confederation of Swedish Enterprise (Svenskt Näringsliv) published in 2011 and the debate following that report. I have also made participant observations on the four Universities to make a broader description for the reader.

Although women have had access to colleges and Universities in Sweden for quite some timeand the share of women at the undergraduate level has been high for many years (40% by thelate 1950:s, nowadays women are a majority at that level), still the share of women professorsis low. This paper will study some researchers? view on how a professor should be, and alsohow they relate themselves to that ideal. The method used is qualitative interviews, whichhave then been analysed by discourse analysis. The paper also contains a discussion on thehistory of the Universities from the Middle Ages and forward, to show how the impact of thathistorical legacy affects Universities today.Eight respondents were interviewed, four women and four men.

The main objective of this thesis is to examine the situation concerning information technology, computers and information resources for university students at a selection of Universities, and their libraries, in Sweden. Another objective is to compare this situation to what is stated in policy documents on the subject, and if the size of the university matters regarding resources. The thesis starts with a discussion of several authors, Frank Webster, Paul F. Burton and Lars Qvortrup among others, and their views on the information society. These range from whether we are living in it, are in a transition period or are still in the Industrial Society.

This paper investigates how students in the humanities in four Universities in Sweden reflect on their education and the current view on the humanities as an education and a science. I want to investigate what impact the past few years public debate about the humanities have had on the students. What kind of beliefs and identities do the students of the humanities form and how do they discuss the Universities, the choices they made in life and how do they feel about the future.This study is based on interviews with seventeen students in Sweden from four different Universities. The research is also based upon a report that The Confederation of Swedish Enterprise (Svenskt Näringsliv) published in 2011 and the debate following that report. I have also made participant observations on the four Universities to make a broader description for the reader.

This paper investigates how students in the humanities in four Universities in Sweden reflect on their education and the current view on the humanities as an education and a science. I want to investigate what impact the past few years public debate about the humanities have had on the students. What kind of beliefs and identities do the students of the humanities form and how do they discuss the Universities, the choices they made in life and how do they feel about the future.This study is based on interviews with seventeen students in Sweden from four different Universities. The research is also based upon a report that The Confederation of Swedish Enterprise (Svenskt Näringsliv) published in 2011 and the debate following that report. I have also made participant observations on the four Universities to make a broader description for the reader.

Background: The competition is getting harder between the Universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three Universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the Universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the Universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Background: The competition is getting harder between the Universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three Universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the Universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the Universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

As a result of today`s competitive situation, the demand on the rapid development of research has increased. Both Universities and companies are realizing the importance of a functioning and well-developed cooperation. A close collaboration and communication between Universities and the business community has in many studies been shown to be very important for business development and knowledge transfer. The purose was to examine how communication and collaboration between Universities and industry can be developed and strenghthen on the basis of innovative thinking. In order to initially identify the perceived problems the authors studied how communication and cooperation manifests itslelf today between the two parties, what does not work and how the existing tools for communication and collaboration look like today.

The aim of this thesis is to investigate in what way Swedish Universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. In order to achieve the purpose a discourse analysis is used as both underlining theory and comprehensive method. The underlining theory is based around social constructionism, structuralism, poststructuralism and critical discourse analysis. The analysis have taken emphasis from Norman Faircloughs three-dimensional model in which the documents have been studied on three separate levels.