I denna uppsats unders?ks motst?nd som en aspekt av supporterskap inom svensk fotboll. Uppsatsens syfte ?r att unders?ka olika uttryck f?r motst?nd inom supporterkultur samt redog?ra f?r hur n?gra av dessa uttryck ser ut och vart de riktar sig. Genom detta ?mnar denna uppsats ocks? att bidra till f?rst?elsen kring somliga supportrars f?rm?ga att engagera, mobilisera och uppn? gemensamma m?l. Uppsatsens empiriska delar utg?r fr?n objektsorienterade kvalitativa intervjuer som gjordes av mig och med fem svenska fotbollssupportrar under 2024.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.