The aim of this paper is to take a critical look at Retouching of medieval mural paintings inSweden. This is done by firstly examining the different methods of Retouching, including thematerials used. Secondary it tries to answer the question of which intentions have guided theconservator?s decisions dealing with the Retouching. The medieval mural paintings in Swedishchurches have three major functions today.

Traditional Retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of ?ordinary? women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of Retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite Retouching. This kind of Retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body.

Within the subject of Retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for Retouching images in advertising. Though, it turns out that thecustomers who order the Retouching holds responsibility for what is altered.

Through semi-structured interviews with 8 school photographers and 10 parents,this study attempted to clarify what photographers and parents of children(aged 1?5) in preschool think of photography business in the current situationprovides Retouching children?s school photographs and what they considers tobe acceptable. The result shows that companies do not offer photo Retouchingfrequent, but performs this service at the direct request of the customer. Themajority of parents agreed that dirt and food was accepted to be removed fromthe photograph, and that this does not affect the child's self image. The photographersbelieve that one should be very careful when it comes to children andRetouching, and that the debate is important..

Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

The aim of this paper is to highlight issues and potential problems regarding conservation inan exhibition situation. The thesis presents a case study from the Röhsska museum, inGothenburg, where an interior of painted tapestries was currently being conserved andrestored. The study includes general history about the painted tapestries, conservation historyand information about the current treatments.The painted tapestries originates from a former manor [sv: säteri] in Gothenburg calledHökälla and were donated to the Röhsska museum in 1916. The tapestries were a part of themuseum?s permanent exhibition until 1996, when it was dismounted and put in storage.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Genom a?rhundraden har bilden varit en viktig del i va?rt samha?lle. Den har varit en ka?lla till underha?llning, sparande av minnen och a?ven ett sa?tt att kommunicera pa?. Bilder har anva?nts pa? ma?nga olika sa?tt och sedan 1800-talet har vi kunnat fa?nga bilder genom fotografier.