Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and Questionnaires. The Questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our Questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our Questionnaires we have also found out what attitudes consumers has against the brand and the product.

The aim of this thesis is to investigate what chief librarians in Sweden know about the present education in Library and Information Science and what opinions they have of it. We have used the following four questions as a starting point for our work: + How much do the chief librarians know about the education in Library and Information Science? + What are their opinions of the education? + What emphasis do they put on academic degrees and practical experience? + Are there any differences between various kinds of libraries regarding these issues? We decided to use Questionnaires to gather our information. These were sent to 200 chief librarians on both public and research libraries all over Sweden. 151 of the Questionnaires were answered.

The aim of this study was to explore whether the patients? expectations of physiotherapy correspond with the physiotherapists? view of their own professional role. Two separate Questionnaires were used, one to the patients and one to the physiotherapists, which questions were able to compare. Totally 41 patients and 6 physiotherapists answered the Questionnaires. The low number of answers from the physiotherapists made it impossible to fulfil the purpose.

The purpose of this study is to find out how the teachers in preschool work with mathematics. How educators working to promote children's mathematics learning and how educators visualize math work. How they plan, implement and document the work of mathematics. I also want to find out how legal guardians perceive their children's mathematics learning in preschool.I have chosen to do interviews with the educators and survey legal guardians to make visible the work of mathematics in kindergarten. I interviewed six teachers who work at both younger and older children department.

The Royal Library (KB) of Sweden harbours great collections of different objects through a special law from 1661. This master degree paper is exploring a part of KB?s digitisation of those collections. It deals with the questions about what the KB had chosen for digitisation, why those choices were maid and who is responsible for making these decisions. The paper will also for example seek out different patterns and trends in the information.

This essay investigates the knowledge about the dialect in Jönköping among youths in the same city. My aim is primarily to focus on their knowledge around words and expressions in the dialect of Jönköping. My method is both qualitative and quantitative and the survey was performed through Questionnaires that were sent out to 50 students. In the Questionnaires the students were asked to translate words from the dialect in Jönköping but also to freely speculate around the features in the dialect. My findings indicate that the knowledge around the students own dialect is very poor. Knowledge about the words and expressions that were used in my questionnaire were also poor but among those words that the students actually recognized many originated from the Romany language.

AbstractThis research is about how some swedish teachers in high school choose literature in schools. The purpose is to underline the reasons for how some teachers think about selection, canon, classic and contemporary literature. Two survey methods were used to find the answers, wich consisted of interviews and Questionnaires. The letter methods was used to obtain informations about student´s views on literature.Previous research shows that there are different opinions in what kind of literature the pupils should read in school. The results of literature, Questionnaires and interviews also showed that the underlying reasons for the choice of literature, varied among those interviewed further forward ofthe students also prefer to read books during lessons, and that they prefer reading books by popular contemporary writers..

The purpose with this final paper was to examine how the collaboration between parents and teachers can manifest itself. With collaboration, we mean the dialogue that has to exist between parents and teachers in regards to e.g. how well informed the parents are about the regulated principles on which the education plan is built on, and in which way they can take part in and influence the system. This is to empathize on the fact that a good collaboration between parents and teachers help create a good foundation for the pupil?s ability to learn.The method that we have used are Questionnaires given to parents and teachers along with studies of literature both as means of furthering our studies as well as a basis for the design of the Questionnaires.

AimOur aim with this study was to examine how outdoor education is designed and experienced in three upper (senior) levels of compulsory school in Stockholm, and to compare it with the Norwegian equivalence.MethodOur method has been interviews with ten teachers, of whom six are Swedish teachers and four are Norwegian teachers. Two Swedish teachers are teaching in other subjects than Physical Education, four are teachers in Physical Education, two are teachers in Norway in Physical Education at and two are teachers in Norway at university level. Questionnaires were used to examine the Swedish pupils? attitudes towards outdoor education. 90 Questionnaires were delivered, and 70 answered them.

How does music teacher work in class with traditions in the school's world?I sent out 53 Questionnaires to music teacher that works with music in class, in order to find out what the school learn the students about our traditions. When I put together the Questionnaires and the background material, I come among other thing until that three fourth dividing off the examined the music teachers do not appear to leave off some folded contained Lucia- and the Christmas tradition. Those music teachers who replied on the questionnaire seem not to notice the immigrant?s traditions.In this exam work has I also overall and put together background materials, as among other things points on the value of traditions.

The aim of this master thesis has been to investigate discussions about public access to Internet in public libraries. Areas of interest were the debate in Sweden as well as in the United States. The approach was qualitative and Questionnaires were distributed by e-mail to a number of Swedish public libraries. The results from the survey were then supplemented with a theoretical background and a literature study. The usable Questionnaires obtained from 20 libraries showed a rather uniform approach among the Swedish librarians of how the Internet is best provided by public libraries.

AbstractThis research is about how some swedish teachers in high school choose literature in schools. The purpose is to underline the reasons for how some teachers think about selection, canon, classic and contemporary literature. Two survey methods were used to find the answers, wich consisted of interviews and Questionnaires. The letter methods was used to obtain informations about student´s views on literature.Previous research shows that there are different opinions in what kind of literature the pupils should read in school. The results of literature, Questionnaires and interviews also showed that the underlying reasons for the choice of literature, varied among those interviewed further forward ofthe students also prefer to read books during lessons, and that they prefer reading books by popular contemporary writers..

Leadership is about synchronizing people into doing actions together to reach a common goal. To be able to do such thing you have to be a good leader. A mutual feature between good leaders is a good self awareness in order to be able to lead others. By letting others evaluate the features of a leader it can give a good self image of the leaders? leadership.

The purpose with this final paper was to examine how the collaboration between parents and teachers can manifest itself. With collaboration, we mean the dialogue that has to exist between parents and teachers in regards to e.g. how well informed the parents are about the regulated principles on which the education plan is built on, and in which way they can take part in and influence the system. This is to empathize on the fact that a good collaboration between parents and teachers help create a good foundation for the pupil?s ability to learn.The method that we have used are Questionnaires given to parents and teachers along with studies of literature both as means of furthering our studies as well as a basis for the design of the Questionnaires.

During late autumn/winter in the years of 2005/2006 and 2006/2007 a questionnaire study was made in Västra Götaland county in the south west of Sweden. Inspectors responsible of animal welfare answered the Questionnaires during their routine visits to different horse stables in the county. The Questionnaires contained questions about the number of horses at the farm, hoof condition, body condition, how often the horses were fed outside and the pasture condition. The purpose of this study was to investigate if a connection could be seen between environmental factors and health factors within the horses in this material. The connections that were analysed were between; hoof health and pasture condition, how many times the horses were fed outside and the body condition and between the number of horses in the pasture and pasture condition.