The aim of this thesis is to study the market for fantastic fiction in Sweden, focusing on the minor Publishers and their relationship with the three major publishing groups. The fantastic fiction in Swedish today are generally dominated by bestselling anglo-american authors, especially at the major Publishers. The selection of fantastic fiction that is not originally in English and that diverges from the classic, epic high fantasy is often provided by minor Publishers. By researching the range of fantastic fiction in Sweden today, and combining that research with qualitative interviews with informants from five minor Publishers and Sweden's largest book shop for fantastic fiction, I wish to examine if the minor Publishers provide an important alternative for Swedish readers of fantastic fiction. I also intend to investigate whether those Publishers actively try to broaden the Swedish market and if they see themselves as a complement and an alternative rather than competing with the major Publishers.This is a study in sociology of literature, focusing on a literary genre that is generally regarded as popular or trivial literature.

This master?s thesis investigates publishing of Swedish literary classics on the web. The purpose is to find out who is publishing and why, and what practice of publishing is used. The purpose is also to find out what importance the Publishers attach to textual quality and proofreading. For these questions the ?Guidelines for editors of scholarly editions? by MLA is used.

This Master's thesis examines some aspects of children's books for 9-12 year olds, and the children's books market, from a gender perspective. The main objective is to make a gender analysis of attitudes among children and other agents in the book market towards children's books of different qualities. Children's reflections on gender roles in the books and the importance of gender aspects for Publishers in the field, are investigated. A combination of methods are used, including literary analyses, surveys of publication lists of the BTJ group Bibliotekstjänst interviews with children and questionnaires sent to children as well as to Swedish Publishers of children's books. The analysis of children's books clearly shows that images of gender roles vary in different kinds of books which supports theories of gendered literature.

As more and more book Publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other Publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new Publishers? can create a role within the industry.

The main objective of this essay is to present the views of nine Swedish Publishers and four other agents in the literary field regarding the possibilities of and obstacles to publishing fiction in an electronic format. Furthermore, whether or not electronic publishing is today actually a viable alternative. A substantial part of the essay functions as background to our interview findings and is based primarily on material originating from the Sociology of Literature field. The introductory chapter expounds the methodological and theoretical basis of the essay and is followed by a chapter placing our study in a larger, international media, context. Chapter three deals with the past decades? restructuring of the publishing sector, the professional functions involved in traditional publishing and Pierre Bourdieu?s theories on the cultural and economic forces at work in the literary field.

This master thesis investigates attitudes toward electronic publishing of fiction among the key participants authors and Publishers in Sweden with the overall purpose of analysing the nature of these attitudes and what sort of tensions that exist between the two groups. The major areas of concern were formulated as: what sort of attitudes do authors and Publishers display toward electronic publishing of fiction?, how do these attitudes affect the way the two groups relate to electronic publishing and to each other? and how do they perceive the future of this practice?. Everett Rogers diffusion of innovations theory was applied to characterise electronic publishing as an innovation cluster, and to investigate innovation attributes in form of relative advantages and disadvantages, compatibility, complexity, trialability and observability. Data was gathered using quantitative questionnaires, but respondents were also given the opportunity to elaborate freely on some of the questions.

This paper investigates the ongoing talks between the Swedish libraryassociation (Svensk Biblioteksförening) and the Swedish Publishers?Association (Svenska Förläggareföreningen) regarding a new payment modelfor e-book loans in Swedish public libraries. The current model allows an ebookto be lent an infinite number of times and for each loan the library paystwenty Swedish kronor to the supplier, Elib, which in turn passes half of thatsum on to the publicers.The reason for the talks is that both libraries and Publishers have reason to bedispleased with the current model. For the libraries it has proven to be aneconomic challenge, for the already strained library economies, sincepayment is made directly by the individual library from the media budget.The Publishers also have reasons to want a change of model since thecompensation they receive from the libraries is not enough for them tocontinue publishing e-books and making a profit. They argue that to protectthe commercial e-book market the principle of free loans has to be replacedby a model that introduces ?friction? in the form of limitations on how manytimes a title can be loaned.This study is based on interviews with representatives from both sidesinvolved in the talks, along with a representative from Elib and a librarian.An analytical tool has been constructed by the author to aid in the process ofuncovering arguments and standpoints in the interviews.

The aim of the following thesis is to examine if the ideology behind the copyright laws of today poses a threat to creativity and the cultural heritage. The organizations Association of American Publishers and Authors Guild are subject to an ideology- analysis which seeks to examine their ideological views on copyright and the possible threat to creativity such a view brings. The conflict between the two organizations and Google Book Search is used as a context where the ideology is being brought to light. Stanford Law School professor, Lawrence Lessigs work is used as theory and an alternative to the examined view on copyright. The result suggests that the organizations see copyright as the only effective incentive to creation and therefore they think stronger intellectual property laws are needed.

We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the Publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher?s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry.

This master thesis aims to examine how public libraries in Sweden are practically and ideologically equipped to deal with e-books, outside of the dominant distributor Elib. The study also aims to find out what?s required of the book market and the public libraries to make further progress in the question of e-books. In Sweden e-books are still representing only a small amount of all the library loans and an even smaller amount of the commercial book market.The methodological and theoretical ground for the thesis is Grounded Theory, and the survey is based on interviews with Publishers, librarians and distributors.The conclusions of this thesis are that the public libraries lack resources to invest in e-books, and that they also lack in knowledge about the media and its readers. It also exposes that both internal and external collaboration efforts need to be further developed.

During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach.

An increasing number of scholarly Publishers are beginning to make their journals available electronically. At the same time there is a growing amount of exclusively electronic journals freely accessible on the Internet. These are facts that librarians have to take into consideration.This master's thesis aims to describe the electronic journal and its role in Swedish academic libraries. In a review of current literature about electronic journals, the authors discuss their strengths and weaknesses, and their impact on scholars, Publishers and libraries. To investigate the situation in Sweden, a questionnaire was sent out to 43 academic libraries.Questions were raised about the selection and acquisition of electronic journals, access, technology and economy.The results show that almost half of the 35 responding libraries offer electronic journals to their users.

This is a bachelor thesis, written at the business studies institute, Uppsala Unviersity, exploring how digitalization has affected the Swedish book industry. This is done by studying how the introduction of the e-book has changed the way the Publishers work and what problems and opportunities arise with the new way to publish and consume books. The technology optimists, that existed around the turn of the millennium, when the e-book came, made predictions along the lines of the physical book having ceased to exist within five to ten years. But the physical paper books do very much still exist, so haven?t the change happened as predicted? The purpose of this thesis is as follows: How has introduction of the e-book affected the relationship between the Swedish Publishers and the book as a whole? This means that we consider the book as a concept, as a resource or product, and study how a change in this product affect Publishers.The theoretical framework used is basically classical network theory.

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from Publishers and vendors.

During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach.