How a speaker can use their posture, gesture, facial expression and voice to create a strong ethos, pistis and sense of trustworthiness is, in this paper, associated with charisma (the power of leadership or authority).Verbal and nonverbal expressions from three particular speeches by Martin Luther King, John F Kennedy and Bill Clinton have been analyzed in depth. The results show that patos as well as strong nonverbal expression are factors in inspiring devotion or creating enthusiasm. Personal magnetism and radiance is also found to develop through figures of speech and rhetorical devices, including metaphors. Results show that facial expressions, pitch and other prosodic information are not always consciously taken in. Nevertheless, it is questioned whether such information can affect the ethos and pistis developed.

Kunskaper i retorik ses som en viktig resurs i dagens samhälle och i och med att de nya ämnesplanerna togs i bruk hösten 2011 fördes begreppet ?den retoriska arbetsprocessen? in i kurserna i svenska på gymnasiet. Eleverna ska numera kunna använda denna process som stöd vid skriftlig och muntlig framställning. Det är mot denna bakgrund som syftet med denna uppsats är att utreda vad som menas med ?den retoriska arbetsprocessen? och hur denna process utnyttjas i skolans undervisning.

There is an ongoing discussion about the declining quality of the teaching in the swedish school. This essay is a contribution to that discussion. It suggests that a certain kind of dialogue is necessary for the quality of the teaching to recover, and thereby also the quality of the students? education.The author turns firstly to philosophers of dialogue and finds in their works views appropriate to use when facing the situation of the swedish school. With the ideas of Martin Buber the author redefines the students as creatures of relationships.