Background: In recent research literature, some researchers mean that companies in fast changing markets have to act Proactively while others find that companies have to adapt to conditions and to react. This makes it interesting to study how software companies act strategically and also to study to what extent a flexible organisation is required by companies who Proact and by those who react. Purpose: The purpose of this thesis is the study how different types of software companies act strategically and what this requires of the company in terms of flexibility. Delimitation: The study treats only Swedish software companies with more than ten employees. Proceed of the Study: Representatives from four case companies as well as a consultant have been interviewed.

Med det nya millenniet blommade IT-industrin som allra bäst och investerare omsatte stora mängder pengar i aktier och IT-bolagen. Tillväxten var hög och nya aktörer slog sig snabbt fram på marknaden. Sen ?sprack bubblan? som det sägs. Tillväxten stannade upp och försvann, på samma sätt försvann många av dessa nya IT-bolag.