Denna uppsats är huvudsakligen en diskussion av Augustinus försök att förena tesen att människan har en fri vilja med sin Predestinationslära. Enligt de definitioner av ?determinism? och ?fri vilja? som föreslås i uppsatsen, utesluter Predestinationens förhandenvarande möjligheten för människan att ha en fri vilja. Augustinus utgångspunkt i tron och hans antaganden om Guds och människans egenskaper, gör det omöjligt för honom att acceptera en sådan slutsats. Det samtidiga föreliggandet av Predestinationen och den fria viljan utgör en betydelsefull komponent i hans syn på människans relation till Gud.

The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practise. Without a thorough understanding of the factors characterising value co-creation, the nature as well as content and locus of co-creation cannot be identified. In that case value co-creation easily becomes a concept without substance. Until now, individual publications on co-creation have focused on few or different aspects, have emphasized the process from either the customer?s or from  the firm?s vantage point, have different theoretical approaches and have ignored the complexity in interactions between actors.The purpose of this essay is to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature. Discussing the different views on co-creation, this essay concludes that thoughthere are evident points of agreement, finding one generally valid doctrine of Predestination or value co-creation is improbable.