Place as a concept, and memory as a phenomenon is researched through literature studies. The essay investigates how we think about place and how we experience and relate to it. Memory is discussed both as personal memory and collective memory. Place is a strong source of memory. When we return to a place, we recognize not only the place itself, but also the things we did there, the people we met and the thoughts passing through our mind when we last were there. Pieces of ourselves are stored in the memories awaken when we revisit a place.

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

The aim of this study is to investigate the meaning of the librarycafé for its visitors as a place. By this study we want to see howimportant the library café is as a place. Our theoretical departurepoint is an adaption of the space and place-theory, by Fisher,Saxton, Edwards & Mai. By adapting the theory to a libraryperspective it helps us to understand how library users look uponthe library café as place.Using a qualitative approach the empirical material has beencollected through observations and interviews. We observed andcarried out interviews with six library café visitors at threedifferent library cafés.Our findings are that the library café is used in many differentways and by many different peoples.

It is more common now to purchase products and services on the Internet. More and more companies choose to sell their services and products this way. Some services and products the customers can get delivered directly to their computers. Therefore, it is important for entrepreneurs to know when they risk a permanent establishment in another country due to their Internet based activity. If the company gets a permanent establishment in the other country, the other country can tax the income which is relatable to the company?s permanent establishment.

The aim of this thesis is to examine the relationship between user education at high schools and the context in which it takes place. In order to accomplish this qualitative interviews have been executed with librarians at five Swedish high schools. The theoretical framework of this thesis is based on the sociocultural perspective and four approaches to user education developed by Olof Sundin. Based on the empirical material six themes have been identified. Each one represents a contextual factor which influences the user education.

Purpose: Examine if there is a connection between the athletic performance and the financial status in football clubs.Theoretical perspectives: This thesis is based on the theory that the modern football club is like every other company trying to maximize profit. The clubs should therefore use the same business strategies.Empirical foundation: The study is based on 25 observations over five years and five Allsvenska football clubs. The data is a compilation of the key ratios from the annual reports and the league table, years 2004 through 2008 in the clubs. Year 2009?s league table place is also included since tests have been done with one year?s displacement between the financial status and the league table.Conclusion:There is no correlation between solidity and the place in the league table in Allsvenska football clubs.There is no correlation between net profit and the place in the league table in Allsvenska football clubs.There is no correlation between equity and the place in the league table in Allsvenska football clubs..

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

The purpose of this thesis was to investigate thephenomenon language café, an activity that is held in public libraries into which anyone is welcome who wants to practice their skills in Swedish, and see how this can be put in relation to integration. To reach the purpose we developed two research-questions; What does the language café fulfill for its participants? and How can the language café contribute to the promotion of integration? The study is based on semi-structured interviews with seven participants from language cafés. The theory used to analyze the results from the interviews is the Swedish sociologist José Alberto Diaz theory about the integration process which can be divided into seven dimensions. The findings of the thesis were that the language café can fill the function as a place to Speak Swedish, for Community-information, a place to meet and a place for trust and self-confidence.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

This Master's thesis concerns the public library as a public meeting place. Our aim has been to find out why and how the library as a social meeting place has been discussed within the Swedish library community and if there has been a constant core in the discussions from the mid 70's and up to the present day. In order to do this we apply a place and space-perspective. The result of the study is that the core of the said discussions concerning the library as a meeting place is to create belongingness. This is the reason why the library community has an interest in the public library's function as a meeting place with the idea that people, by using the public library in that aspect, may experience a feeling of belonging to the society.

This thesis examines how library employees experience the library as a meeting place. Our questions are: What effect has the concept of a "library as a meeting-place" for library staff?How do they see the library as a meeting place? How do they see their workplace as a venue for meetings? The respondents interviewed work in public libraries. We were inspired by a cultural geographic theory that we re-designed. The following divisions were made in order to give the work a definitive structure:The "mental space"The library as a meeting place on a global and universal level;The "conceived space"Librarians and planners' thinking on the specific library as a meeting place;The "living space"How library staff perceive that the library is used as a meeting place in reality.In our analysis, we use a phenomenographic qualitative interpretive methodology.

I have investigated the interaction between man and environment, between my inner reality and a physical place, using a camera as my primary tool. What conceptions do I have and how do they affect how I relate to the outer world? I am not a passive receiver of the surrounding world. Instead I actively (but usually unconsciously) choose what to take in and how I experience it. If we as landscape architects do not reflect upon our conceptions, they will unconsciously affect our decisions. Only when we accept our experiences as subjective, can honest communication take place. By means of literature studies I have connected my own conceptions with different definitions of place: place as enclosure (location, space), place as inner meaning (genius loci) and place as action (the place-creating process).

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

Background: Learning is important for companies? existence in today?s society and many studies discuss the importance of life long learning and learning organizations. An increased understanding for how the individual learn at the work place is importance to study to gain an accepting for how learning occurs, both formal and informal. Purpose: The purpose with this study is to describe the process of learning at the work place from an individual perspective, with focus on how formal and informal learning occur and interact. The purpose is also to confirm, contradict or develop existing theories.